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BJM Ropes In Bergstrom Marketing For Business Expansion

(1888PressRelease) June 28, 2009 – Big Juice Media, the premier full service media service leading the sports betting marketing, has roped in Bergstrom Inc. for its online marketing endeavors. The much talked-about collaboration is believed to be instrumental for BJM to expand its client base, tap potential markets and offer more effective online marketing solutions to its existing customers.
 
Bergstrom Marketing will kick-start the process with the very first campaign entitled Stanjames – a leading online sports betting solutions provider.
 
As a leading and full service media agency, we were open to some collaborative relationships to take our business to the next level. Since we specialize in sports betting activities, it was vital that we hired a company impressive performance resume in the same domain. Bergstrom Marketing Inc. has promising track records with its clients and we are overjoyed to be associated with them. As we have decided to assign Bergstrom Marketing with online marketing campaign for Stanjames, we strongly believe that this collaboration will pave the way for numerous business opportunities in future.” quips a spokesperson from Big Juice Media.
 
Since its inception, Big Juice Media has emerged as an efficient online marketing solutions provider especially in the sports betting industry delighting numerous customers and gaining a strong foothold in the sports betting industry. It offers an expansive range of sports betting services from buying and managing advertising campaigns, identifying new channels for acquiring sports wagering customers to lower CPA while increasing customer value and many more efficient online marketing solutions for its clients.
 
About Big Juice Media:
Big Juice Media is a leading, full service media agency that makes sports betting its business. We were created to service sportsbooks, sports information portals, handicapping firms, odds providers and other businesses looking for growth in the ever expanding sports wagering industry.
 
About Stanjames:
Stan James (Gibraltar) Limited is licensed by the Gibraltar Licensing Authority under the Gambling Act 2005. he Stan James brand has been at the forefront of Sports Betting over the last decade. With innovative markets and value prices Stan James has become one of the most acclaimed names within the betting industry.
 
Found At:
http://www.1888pressrelease.com/bjm-ropes-in-bergstrom-marketing-for-business-expansion-pr-129824.html

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Visit SEOptimise at Online Marketing Show in London

SEOptimise will be at the Online Marketing Show this week at Olympia in London, so make sure you come and visit our stand.
 
Online Marketing ShowThe exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK’s top online marketing events. Plus you can still buy entrance passes at the show and follow the event on the official @OMS09 Twitter account and #OMS09 hashtag.
 
SEOptimise will be on stand A138, we’ll hopefully see you there!
 
 
http://www.seoptimise.com/blog/2009/06/visit-seoptimise-at-online-marketing-show-in-london.html

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ShootJack Launches Affiliate Program with Income Access

ShootJack has launched its casino affiliate program using the Income Access affiliate management software to power its affiliate program.
 
Montreal, QC. 6/26/2009 03:02 PM GMT (TransWorldNews)
 
 
 
The leading affiliate marketing software provider Income Access has announced that it is providing the software to power the affiliate program for ShootJack. ShootJack affiliates now have the oportunity to promote a range of casino games including their unique live streamed bingo, with rotating monthly player sign-up and deposit bonuses. Affiliates can also take advantage of the range of advanced tracking reports and tools offered by the Income Access affiliate software.
 
 
ShootJack offers affiliates a lucrative 100% first deposit bonus and a 50% first time referral bonus. ShootJack has constant new bonus roll-outs, a loyalty program featuring special JackDaddy points, and a refer-a-friend bonus. Their live bingo site, Jacks Live Bingo, features daily bingo games hosted by top class live presenters 365 days a year from 9am until 1am. Lucrative rotating promotions are listed on a monthly basis, and updated daily at: http://www.shootjack.com/AboutGames.php?game=bingo&display=promos
 
 
“We are very excited and pleased that Shootjack could partner with the industry leading affiliate software provider, Income Access,” said Paul Munro, Marketing Director at ShootJack. “With over 18,000 gaming affiliates within its affiliate network, Shootjack looks forward to tapping into that well established network, now available to us.”
 
 
The Income Access affiliate software offers ShootJack and its affiliates a variety of advanced features to help them optimize their online marketing efforts. A variety of administrative features and tracking reports will allow ShootJack to both increase the ROI of their program and make it more attractive to affiliates. Similarly, ShootJack affiliates will also have access to a variety of tracking reports and advanced marketing tools to help them optimize their online marketing efforts.
 
 
“Featuring a variety of interesting promotions structures, the ShootJack affiliate program represents a lucrative opportunity for affiliates,” said Nicky Senyard, CEO of Income Access. “We’re confident our software will give ShootJack the tools they need to better focus their online marketing efforts, and increase their ROI.”
 
 
ShootJack is dedicated to offering players unique incentives and opportunities, in addition to the standard casino bonuses. ShootJack encourages players to become a ShootJack Casino Game Entrepreneur by submitting a new casino game for the site. Every month, the top 3 submissions will be added to ShootJack in ‘play for fun’ mode. The game with the largest amount of play at the end of the month will be built and put live on the ShootJack Casino website, and the entrepreneur responsible for the game will receive a royalty based payment each month as long as the game continues to earn money.
 
 
“Shootjack is not just an online Casino but a whole lifestyle,” added Paul Munro. “Not only do we offer the latest games on the market with constant updates, but the opportunity for an entreprenuer to have ‘their dream come true’ wouldn’t be possible without our software business and the relationships we have with some of the biggest casino/sportsbook companies out there. It’s because of those relationships that we decided to offer this fantastic unique opportunity to entreprenuer’s all over the world.”
 
 
Completely brandable and customizable, the Income Access affiliate software provides iGaming operators the ability to extend their brand experience to affiliates. Featuring a variety of in-depth tracking reports and marketing tools, the Income Access software offers both operators and affiliates the resources they need to maximize the return of their online marketing campaigns.
 
 
About ShootJack
ShootJack Casino is a successful and established entertainment, online gaming site, with a reputation for being safe and secure whilst offering top quality customer service. Founded in March 2007 the company offers a host of entertainment services marketed worldwide under the ShootJack brand, including casino games, soft games, poker, game inventions, live streamed bingo, competitions, storylines and lifestyle challenges. ShootJack’s motto is ‘one life, play it right’ and they give the customer the opportunity to do just that, by giving away some amazing prizes including big cash wins aswell as fantastic lifestyle prizes. The key to ShootJack’s success is the importance placed on quality customer service; it’s easy for players to request information, and services and support are available 24/7 365 days a year. ShootJack continues to grow and continues to offer the best gaming and fun experience on the market.
 
 
About Income Access
Working closely with its partners to help them succeed in the igaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.
 
affiliates@shootjack.com
www.incomeaccess.com
http://www.transworldnews.com/NewsStory.aspx?id=96576&cat=1

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We Do Web Content Launches New SEO & Online Marketing Website

NewswireToday – /newswire/ – Ft. Lauderdale, FL, United States, 06/25/2009 – WeDoWebContent.com – New website will offer articles, blogs, and more for companies looking to create or improve their Internet marketing strategy.
     
     
 
We Do Web Content, a South Florida based Internet marketing firm and SEO content provider, is excited to announce the launch of their new website. The website will provide constantly updated blogs, articles, and tips that cover a variety of Web marketing topics including: search engine placement, SEO copywriting, social media marketing, and website promotion.
 
“Small and large businesses alike are turning to the Internet for marketing opportunities and with great results. If you’re a business owner who believes that traditional marketing models are the only way to go, you should think again. The Internet and owning a website can no longer be ignored. For your business to thrive in this tough economy, you have to be creative and nimble. But most importantly, you have to go where your customers are and your customers are online.” said Yvette Valencia, the president and co-founder of We Do Web Content.
 
Visitors to the new website can download a free report titled, “Stop Paying Per Click: Get Free Leads”, subscribe to an RSS feed to receive blog updates, and learn more about the Web marketing services We Do Web Content offers, such as SEO copywriting, Internet marketing, and search engine placement. Visitors can also join We Do Web Content’s Facebook Fan Page or follow them on Twitter.
 
About We Do Web Content
Based in sunny South Florida, We Do Web Content (wedowebcontent.com) is an online marketing firm that provides customized and affordable SEO Internet marketing solutions. We work to increase our clients’ search engine ranking and search engine placement through a simple, yet strategic approach. Our firm identifies each company’s target audience and tailors their website’s content to engage visitors and drive sales.
     
     
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Agency / Source: We Do Web Content, Inc.
     
     
 
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Distribution: [+] Free Press Release & Newswire Distribution Network. via PRZOOM – Newswire Today (NewswireToday.com)

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CBM News: NetSuite, NetBooks, Michael Jackson and Social Media in CRM

By David Sims, David Sims Writing
 
A fine morning to you one and all from Radio CBM 98.6, all Arlo Guthrie all the time. And the next Dead Pool winner is… Michael Jackson, who is survived by three children, Bubbles the monkey and various assorted unidentified life forms:
 
NetSuite has announced the appointment of Edward Zander to its board of directors. Zander, most recently chairman of the board and chief executive officer of Motorola, will handle lead guitar and backing vocals for the band, according to NetSuite CEO Zach Nelson.
 
Before joining Motorola in 2004, Zander spent 15 years with Sun Microsystems, rising to president and chief operating officer. Lead vocalist Nelson said he and Zander would collaborate on songwriting.
 
“We are really thrilled to have Ed join our board, and I am personally excited to have the opportunity to work with him again,” said Nelson. “Ed’s incredible background and track record in all of these areas will bring enormous benefits to NetSuite as we bring the promise of Cloud Computing to businesses on our next world tour,” kicking off at Radio City Music Hall next month and slated to play arenas across the country before moving to Europe and the Far East.
 
“I am excited to join such a dynamic company as they reach greater heights in the industry,” Zander said, adding that he was “impressed” with NetSuite’s latest CD, Love In The Cloud.
 
Nelson said they’ll recruit a new bassist before the tour and are rehearsing possibilities now, including ex-Rolling Stone Bill Wyman and Salesforce.com CEO Marc Benioff. “We hear Michael Jackson’s band is looking for work too,” he added.
 
Does this sound like you, friends—”marketers and businesses getting into the online marketing game but with no clue about how to succeed?” You don’t have to raise your hand, but you may be interested in No Starch Press’s latest book, Friends with Benefits: A Social Media Marketing Handbook, slated for October release.
 
Written by Darren “Running” Barefoot and Julie Szabo, who’ve run social media marketing campaigns for national retailers like Best Buy, Future Shop, and Brother International, it’s described as “a tactical guide filled with tricks, tips, and real-world case studies” showing marketers “how to increase their companies’ visibility and traffic, create viral campaigns, craft a compelling social media pitch and market effectively within social media channels.”
 
The rules of marketing have changed, No Starch officials say: “With viral videos racking up millions of views and Twitter mavens influencing tens of thousands of their friends, social media marketing, where honesty and connections are far more important than the size of the marketing budget, is here.”
 
Topics include how to cram everything worthwhile about your company into 140 characters—and why even that might very well be too long for the average attention span today.
 
In politics President Barack Obama said that while his health care plan would cost the country “at least a trillion more dollars on top of the trillions in debt I’ve already piled on future generations to pay off my political allies today,” it was crucial the measure pass Congress because “right now, we’ve got a lot of celebrities like Farrah Fawcett and Michael Jackson dying.” When asked how that related to his health care proposals the president said he needed to step outside for a smoke.
 
Entrepreneur Graham Ede has expanded his new customer management company, Blueview, created in March 2009, with two new acquisitions, adding digital agency Glass and demand generation specialists Logicall Results.
 
Key management from both organizations remain in place, according to Ede. Blueview builds bespoke products to “identify and retain areas of excellence, and only outsources elements of the client’s marketing and customer management activities that are not working optimally,” according to the Blueviewers.
 
The Blueview Group sells customer development strategy and infrastructure “helping clients understand customer value, behaviour, loyalty and profile,” according to Ede, who added Blueview is “in the process of exploring further acquisitions and joint ventures to enrich our offering still further,” saying they’d like to add a keyboard player and backup singers.
 
In sports French international rugby player Mathieu Bastareaud admitted that he was not attacked on the street of Wellington during a tour of New Zealand this week as he had initially told police, but was actually falling-over drunk.
 
On Wednesday Bastareaud said he received the facial cuts and heavy bruising from being attacked by “a number of men” outside his hotel. A couple days later, confronted with video evidence showing he entered the hotel injury-free he admitted that actually he hit his head on a table after excessive drinking following yet another French loss to the All Blacks.
 
Wellington mayor Kerry Prendergast said there was “clearly collusion” by the French rugby team over Bastareaud’s false claim: “There were other players involved, the team doctor’s involved and the coach because he got sent back to France so quickly. And let’s face it, historically the French are quite good at collaborating.”
 
The French Rugby Federation said they would surrender Bastareaud “unconditionally.”
 
San Francisco-based NetBooks has announced a partnership with Earn.com to “broaden and enrich the services both companies offer to small businesses.”
 
Specifically NetBooks will provide its WorkingPoint online suite for small business management as a co-branded offering for Earn.com’s online membership network for entrepreneurs.
 
“We looked at all the online applications for managing a small business and nothing came close to the breadth and scope of WorkingPoint by NetBooks,” said Joel Blakley, Director of Operations at Earn.com, calling WorkingPoint “so much more than an online bookkeeping application, it’s a complete management product for small businesses.”
 
Tate Holt, CEO of NetBooks, said together, “we create a powerful resource for people who are just starting a business. It’s everything people need to make their small business work—in a single place. Customers sold separately.”
 
That’s the show for today, we’re off to collect an easy $16,500.
 
Found at:
http://www.customerthink.com/article/cbm_news_june_26_2009

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Retailer Boosts Online Sales With Specialty Emails, Social Media

PRESS RELEASE
 
 
June 2009
 
Powell’s Books, one of the nation’s largest booksellers, is boosting online sales with a new email campaign that delivers book recommendations based on customer’s favorite topics.
Launched in February, Powell’s Subject Newsletter has already returned open rates of more than 70 percent by delivering subscribers monthly book recommendations in up to 10 subject areas based on their identified subject interests.
 
“The Subject Newsletters are proof positive that the more focused the content, the more likely customers are to interact,” said Sam Whitmore, Powell’s Books’ online marketing developer.
 
“In our first four emails, we saw open rates and click throughs higher than any of our other emails.”
 
The company, which began its email marketing efforts in 1999, offers book aficionados a suite of seven email newsletters ranging from a book review a day to a listing of its recently arrived used books. Collectively, Powell’s sends more than 27 million emails every year to its growing subscriber list that now tops more than 500,000 book readers.
 
The move to personalize the content of its emails comes as Powell’s expands the reach of its emails and online marketing efforts with social media. Through its email newsletters and Website, the company encourages customers and site visitors to follow the company in online social networks, such as Facebook, Twitter and MySpace, for the latest book news and promotional offers from the Portland-based retailer.
 
One of its most recent social media efforts was aimed at driving subscriptions for its Specials email newsletter. The company posted a note on its Facebook page offering an exclusive offer for fans who signed up for the newsletter. In return, new subscribers received a $5 off coupon for their next online purchase.
 
The result, Whitmore said, was a “huge success”, adding more than 400 new email subscribers over the six-day promotion. Since the promotion, Powell’s Books has grown its Facebook fan page from 12,000 fans to more than 22,700.
 
“Allowing subscribers to choose what messages they wish to receive and providing them a forum to interact through social media has allowed Powell’s Books to extend the reach of the email marketing efforts and build stronger relationships with their customers,” said Tim Kopp, ExactTarget’s chief marketing officer.
 
“Using ExactTarget’s sophisticated one-to-one communications platform, our clients have the ability to connect with customers via email, text messaging, voice messaging, social media and online landing pages.”
 
The bookseller’s successful email and social media strategy comes less than a month after ExactTarget released a joint study with Ball State University and the Email Marketer’s Club that found marketers plan to increase their use of social media and email in tandem by nearly 350 percent. The entire study is available online at www.exacttarget.com/list growth.
 
http://www.designtaxi.com/news.jsp?id=27720&monthview=0&month=6&year=2009

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Online marketing needs ‘holistic’ approach

Many businesses feel they need to choose one specific online marketing strategy to help increase their online visibility, but at least one expert says it’s not about search engine optimization (SEO) or paid search – but a more “holistic” approach.
 
In a column for Marketing Pilgrim, Al Scillitani of Marketing Don compares an online marketing approach to the old food pyramid used by the USDA to help promote healthy eating.
 
Just in the way that people were told to eat certain portions of grains, meats and vegetables, Scillitani says marketers that use different online marketing techniques – like search engine optimization (SEO), social media, paid search, etc. – need to have them work together to meet one goal.
 
“I see a lot of articles on improving paid search, SEO, email, or social media, but not many on how these channels must all work together to improve overall conversions of a promotion,” he writes. “Everyone needs to understand that online promotions should work in sync with each other, not independently.”
 
Although Scillitani suggests a holistic approach to online marketing, figures seem to indicate that businesses are increasingly using search engine optimization (SEO) at the detriment of paid search. A recent study from comScore found that the total number of search engine queries increased 68 percent since 2004, but over that same period the clicks to paid search ads only increased 18 percent.
 
Written By:
http://www.brafton.com/industry-news/online-marketing-needs-holistic-approach-$1307097.htm

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Amazon Cuts North Carolina Affiliates to Avoid Tax

Amazon.com Inc. said it has ended business relationships with marketing affiliates in North Carolina to avoid collecting sales tax in the state.
 
North Carolina within the next week could pass a law that would force companies to collect the tax if they have in-state online-marketing affiliates — people who get a sales commission from links on their Web sites. To avoid getting caught by the law, Amazon is dropping the affiliates.
 
Affiliates account for a relatively small slice of Amazon’s traffic, so the move isn’t likely to cause major damage to the company’s business. The Seattle e-commerce giant will continue …
 
http://online.wsj.com/article/SB124603593605261787.html

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Online Marketing: What NOT To Do

June 26, 2009
By Guy Kawasaki
AddThis
 
13 things NOT to do when selling products and services online. Don’t do these things. Ever.
 
Guy Kawasaki
 
Here’s a compilation of 13 silly and even stupid ways some companies are hindering online adoption of their products and services. If your company is doing any of these things, don’t.
 
  1. Forcing Immediate Registration: Requiring a new user to register is a reasonable request—after you’ve sucked him in. The sites that require registration as the first step are putting a barrier in front of adoption.
 
  2. The Long URL: Say a site generates a URL that’s 70 characters long or more. When you copy, paste, and e-mail this URL, a line break is added. Then, people can’t click on the link or it only links to the first part of the URL.
 
  3. Windows That Don’t Generate URLs: Have you ever wanted to point people to a page, but the page has no URL? Did the company decide it didn’t want referrals, links, and additional traffic?
 
  4. The Unsearchable Web site: Some sites don’t offer a search option. If your site goes deeper than one level, it needs a search box.
 
  Don’t Miss: Why SMBs Need A Web Presence: Q&A With Andy Leff Of 7Mainstreet
 
  5. Sites Without Delicious, Digg and Fark bookmarks: There’s no reason why a company wouldn’t want its fans to bookmark its pages. When my blog hits the front page of Digg, page views typically increase six or seven times.
 
  6. Limiting Contact Info To E-Mail: Don’t get me wrong; I live and die by e-mail. But sometimes I want to call or even snail-mail a company. Many companies only let you send an e-mail via their “Contact Us” page. Why can’t companies be honest and just call it “Don’t Contact Us”?
 
  7. Lack Of Feeds And E-Mail Lists: Make getting information about your products and services easy by providing e-mail and RSS feeds for content and PR newsletters.
 
  8. Making Users Retype E-Mail Addresses: How about the patent-pending, curve-jumping Web 2.0 company that wants you to share content but requires you to retype your friends’ e-mail addresses? I have 7,703 e-mail addresses in Microsoft Entourage. I’m not going to retype them into some done-as-an-afterthought address book.
 
  9. Not Allowing E-mail Addresses As User Names: I’m a member of hundreds of sites. I can’t remember my user names, but I can remember my e-mail address. So why not let me use that?
 
  10. Case-Sensitive Usernames And Passwords: I know; these are more secure. But then I’m more likely to type in my user name and password incorrectly.
 
  11. Friction-Full Commenting: “Moderated comments” is an oxymoron. If your company is trying to be a hip, myth-busting, hypocrisy-outing joint, it should let anyone comment. Also, many times I’ve started to leave a comment on a blog but stopped when I realized I’d have to register.
 
  12. Unreadable Confirmation Codes: A visual confirmation graphic system is a good thing, but many are too difficult to read. All you have to prove is that you’re not a robot. So if the code is “ghj1lK,” entering “ghj11K” should be good enough.
 
  13. E-mails Without Signatures: Communication would be so much easier if everyone included a complete e-mail signature with their name, company, address, phone, and e-mail address.

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